Women make up more than half the population of Canada and yet, due to a legacy of inequity in research and the healthcare process, women’s unique health needs continue to be misdiagnosed and misunderstood. In 2020 A&C helped launch Women’s Health Collective Canada (WHCC), a first-of-its-kind strategic alliance between three leading Canadian women’s health foundations, established to help close the research gap by raising funds through corporate partnerships.
Women’s Health Collective Canada
BUILDING A MEANINGFUL PLATFORM FOR PARTNERSHIP
Background
![Women’s Health Collective Canada - 1](https://acteam.ca/wp-content/uploads/2024/03/pexels-rodnae-productions-7951918-1300x693.jpg)
Challenge
Create a compelling platform for corporate partnerships.
![Women’s Health Collective Canada - 1](https://acteam.ca/wp-content/uploads/2024/02/image8-600x600.png)
![Women’s Health Collective Canada - 2](https://acteam.ca/wp-content/uploads/2024/02/image13-600x600.png)
![Women’s Health Collective Canada - 3](https://acteam.ca/wp-content/uploads/2024/02/image5-600x600.png)
Approach
To create a meaningful, highly visible platform, we grew our network of engaged followers through social, a monthly newsletter, content partnerships, and media relations. We prioritized smart, shareable, occasionally humorous, research-driven content. We partnered with lifestyle influencers to create social content and a podcast series that addressed health issues with a relatable twist. We leveraged the researchers from each member foundation through social and earned media, and in doing so demonstrated the leadership of WHCC in cutting-edge research.
![Women’s Health Collective Canada - 3](https://acteam.ca/wp-content/uploads/2024/03/Best-Health-1-scaled-e1709735889422-1300x939.jpg)
Results
Ongoing results include 11,832,500 earned media impressions in top tier news outlets, $500,000 in broadcast media value from network partners, major past and present funding partnerships with TD and Shoppers Foundation for Women’s Health, and more than 100% follower growth across social media channels and newsletter subscriber list. The organization continues to grow – its following, its national visibility, and its ability to attract high value corporate partners.
![Women’s Health Collective Canada - 1](https://acteam.ca/wp-content/uploads/2024/02/image3-600x600.png)
![Women’s Health Collective Canada - 2](https://acteam.ca/wp-content/uploads/2024/03/image1-600x600.jpg)
![Women’s Health Collective Canada - 3](https://acteam.ca/wp-content/uploads/2024/03/IMG_7564-600x600.jpg)
Who knows what might happen when we get to know each other? Start by joining our contact list here. We won’t email unless it’s worth your while.