Results through relationships

We’re a sponsorship strategy and sales consultancy, with over 40 years of experience in the North American markets. We specialize in sponsorship strategy, valuation, naming rights, asset development, and sales—helping organizations unlock the full potential of their sponsorship programs.

Our expertise spans civic and municipal, grassroots sports, and arts and culture partnerships. From securing high-profile naming rights to building major brand collaborations, A&C delivers results that drive impact and long-term value for both our clients and their partners.

Real success comes when you move beyond the transactional and embrace the fullness of partnership. We’d love to show you how.

Our Values

Curious

We start with questions and love to explore. New themes, new ideas, new stories, and new partners excite us. We love learning about what keeps our clients up at night, and how we can jump in. We stay on top of changes in our world so we can grow and offer fresh and engaging strategies that win.

Resourceful

We don’t stop at a ‘no’. We know how to do a lot with a little. Whether it's limited budgets, time constraints, or unexpected hurdles, we are experts in creative solutions and figuring out the best way forward to ensure impact and value most efficiently.

Flexible

It's no secret – our world changes fast. We have to know how to turn on a dime and get ahead of new trends, technologies and circumstances. We help you remain relevant and effective in a dynamic environment.

Rigorous

We hold our work to a high standard. From concept creation to execution, from valuation to sales, our commitment to excellence builds credibility and trust. We know that leads to successful and impactful outcomes for each of our partners.

Meet our
Team

Bonnie Hillman

Bonnie Hillman

President

In 2004, Bonnie bought A&C from its founder. A pioneering cultural sponsorship agency at the time, Bonnie bet that A&C’s results-driven ethos and emphasis on the research and analysis essential to successful sponsorship strategy would benefit the entire communications offering. Hundreds of successful client successes later, it’s clear she won that bet. A successful entrepreneur in New York and Toronto who has grown and adapted A&C to a rapidly changing industry, Bonnie has become a North American authority in sponsorship strategy and negotiation. To give back, she volunteers and has served on the Boards of Loran Scholars Foundation, MOCA and the Sponsorship Marketing Council of Canada. Bonnie is a lifelong meditator, avid reader, and lover of exceptional red wine.

James O'Connor

James O'Connor

Vice President, Partnerships

James brings the discipline, dexterity and skill of his former career — a professional dancer with the Boston Ballet and National Ballet of Canada — to successfully landing (see what we did there) some of Canada’s most high-profile partnerships, including category partnerships for the revitalized Union Station, Virgin Mobile’s title sponsorship of Yonge Dundas Square, and TD Bank’s presentation of Toronto Bike Share. Like all A&C members, James has consistently chosen to work with worthy and excellent organizations, including Harbourfront Toronto, the Royal Conservatory of Music and AIDS Committee of Toronto.

Eric Houghton

Eric Houghton

Account Coordinator, Partnerships

With his hockey analytic background, Eric continues to develop detailed research for his partnership role. He uses his creative ambition and statistic skills to approach brands and properties by finding mutual ties between them. Eric strives to keep communication between these brands and properties transparent and efficient. While growing his passion and knowledge for partnerships, Eric continues to learn more about the industry each day while continuing to take on more challenging projects.

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