SPONSORSHIP CONNECTS
WITH CONSUMERS

Effective marketers want to connect with consumers on a deeper level – to build brand affinity, loyalty, and increase sales.  Whether it’s an event, property, organization, naming rights, or public infrastructure – we help our clients create win-win sponsor partnerships with the right brands and marketers.

If a sponsorship doesn’t remove pain points, enhance the overall experience, or make peoples’ lives better – it won’t have meaning.  A marketing sponsorship’s success is about making an impact with target audiences and hitting defined sales goals; and we’ve been hitting them for 40 years.  It’s bred a unique sales- and results-oriented approach that permeates how we think about, and act on, everything we do.  

Indigenous Fashion Arts

The 2024 Indigenous Fashion Arts (IFA) Festival, presented by Rogers, will be coming back to Toronto this June. The festival reaches an average of over 40,000 in-person attendees from across Canada by hosting an Indigenous marketplace, workshops, art exhibitions, and most notably, four runway shows. A&C has worked with IFA for over two years helping realize their full sponsorship potential, securing 10+ partners and generating net-new revenue to expand their programming and further their mission. There is an opportunity for brands to partner with this forward-thinking organization in the future. To learn more about IFA, visit: https://indigenousfashionarts.com/

Fashion Institute of Technology

Fashion Institute of Technology (FIT) is an internationally recognized college for design, fashion, art, communications, and business. Based in the heart of New York City, FIT’s mission is to prepare students for excellence and leadership in creative industries. During a time of expansion for the college, A&C is working with FIT to develop a sponsorship strategy that will generate brand value for partners, as well as help further FIT’s programming, ensuring the future of the next generation preparing to change the world. To learn more about FIT and its programs, visit: https://www.fitnyc.edu/ 

Toronto Botanical Garden

Toronto Botanical Garden is a non-profit horticultural and environmental learning charity that nurtures an admission-free garden in Toronto’s Don Valley Ravine ecosystem. With a community of over 300K+, as well as with plans to expand its footprint, A&C is actively working with TBG to unearth the opportunities for brand sponsors to engage and connect with their community. For more information about TBG, visit: https://torontobotanicalgarden.ca/

TO Live

TO Live operates, manages, programs, and markets three iconic performing arts venues: Meridian Hall and St. Lawrence Centre for the Arts (STLC) downtown and the Meridian Arts Centre uptown. With seven stages – including the largest soft-seat theatre in Canada – two art galleries, and many public spaces; TO Live is one of the largest multi-arts institutions in Canada.  A&C, having secured Meridian Credit Union in 2019, as the naming sponsor of two of its venues, is now working with TO Live to realize the various sponsorship opportunities within STLC NEXT.   STLC NEXT will dramatically transform the St. Lawrence Centre for the Arts into a facility that will enhance what TO Live does to support, nurture, and present the arts & culture of all Toronto communities for the benefit of all Canadians. To learn more about the project: https://stlcnext.org/ 

National Music Centre

National Music Centre (NMC) is a non-profit museum and performance venue located in Calgary, Alberta, Canada, with a mission of giving Canada a place that amplifies the love, sharing and understanding of music. 7 years ago, A&C worked with NMC to bring in Bell as the naming rights partner of their venue now known as ‘Studio Bell’. Since then, A&C is now working with NMC again to realize the sponsorship opportunities within the venue, with goals to expand NMC’s capabilities and further their mission. To learn more about NMC, visit: https://www.studiobell.ca/

Baseball Ontario

Baseball Ontario governs baseball across the province. It manages over 60 tournaments every season, as well as custom programs dedicated to increasing access, umpire and coach certifications, and more. A&C developed a sponsorship strategy for the 2023 and 2024 seasons and helped secure SunRype as the Official Snack of Baseball Ontario. Brands can join their mission of developing and providing opportunities for our future leaders through sport — and, in the process, connect with tens of thousands of families throughout the province. For more information, visit: https://www.playoba.ca/

Calgary Transit

Calgary Transit is the public transit agency which is owned and operated by the city of Calgary, Alberta, Canada. A&C has worked with Calgary Transit for over 4 years, helping them generate net-new revenue streams through sponsorship like the TD Free Fare Zone, with goals to expand their capabilities and better the ridership experience. A&C continues to work with Calgary Transit to identify opportunities for partners. For more information about Calgary Transit, visit: https://www.calgarytransit.com/about-calgary-transit.html

Art Toronto

In 2024, Canada’s art fair will take place October 24-27 at the Metro Toronto Convention Centre with 100+ galleries from across Canada, the US, and around the world.  A&C worked with Art Toronto to reimagine the experience from a sponsorship perspective successfully renewing and resigning RBC to a multi-year partnership.  Led by Principal Partner RBC Financial Group, the right brands have the opportunity to connect with wealthy sophisticated audiences and art collectors in an intimate uncluttered sponsor environment.  To learn more about Art Toronto: https://arttoronto.ca/home/

The Power Plant Contemporary Art Gallery

The Power Plant, renowned for its diverse programming and commitment to ground-breaking contemporary Canadian and international art, is Canada’s leading non-collecting gallery for contemporary art and free of charge to the public. A&C has worked with The Power Plant on sponsorship development for their programs and events. Brands have the opportunity to join forces and directly support their exhibitions and mandate, while connecting with their members, donors, and the general public at Toronto’s waterfront.  To learn more about The Power Plant:  https://www.thepowerplant.org/

City of Toronto / Nuit Blanche 2024

Nuit Blanche, one of North America’s award-winning contemporary art events, is produced by the City of Toronto in collaboration with Toronto’s arts community. A&C worked with the City to develop a fulsome sponsorship strategy as well as package opportunities for brands to help present this ground-breaking experience. The 18th edition of Nuit Blanche will take place on October 5th from 7pm – 7am. For more information, visit: https://www.toronto.ca/explore-enjoy/festivals-events/nuitblanche/

TransLink

TransLink is Metro Vancouver’s transportation network, serving residents and visitors with public transit, major roads, bridges and Trip Planning. A&C is working with TransLink to develop strategic partnership opportunities, allowing TransLink to offer more ways for Vancouver residents to travel sustainably across the Greater Vancouver area. To learn more about TransLink, visit: https://www.translink.ca/about-us

imagineNATIVE

The imagineNATIVE Film+ Media Arts Festival, held annually in Toronto is the world’s largest Indigenous film and media arts festival, which focuses on the film, video, radio, and new media work of Indigenous, Aboriginal and First Peoples from around the world. With the 25th anniversary of the event fast-approaching in June 2025, A&C is working with the imagineNATIVE team to develop a sponsorship strategy, realizing the full brand opportunity and further the capabilities within the event. For more information about imagineNATIVE and the festival, visit: https://imaginenative.org/

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