After too many months indoors, our target audience was ready to reconvene and celebrate – canned cocktails in hand.
Aloette Espresso Martini Fizz
Introducing Ontarians to Alo Food Group’s first ever ready-to-drink cocktail.
Challenge
![Aloette Espresso Martini Fizz - 1](https://acteam.ca/wp-content/uploads/2023/08/01_-Aloette-12.jpg)
![Aloette Espresso Martini Fizz - 2](https://acteam.ca/wp-content/uploads/2023/07/01_-Aloette-5-600x600.jpg)
![Aloette Espresso Martini Fizz - 3](https://acteam.ca/wp-content/uploads/2023/07/01_-Aloette-13-600x600.jpg)
Approach
We created a PR and communications campaign that leaned into the popularity of the iconic Espresso Martini, beginning with a trendy “Night Luxe” themed launch party and sustaining interest through content creation, media hits, influencer product seeding and partnership opportunities.
![Aloette Espresso Martini Fizz - 2](https://acteam.ca/wp-content/uploads/2023/07/Aloette-Expresso-Martini-iphones-1300x677.jpg)
Result
Impressions
A&C earned 5,308,358 campaign impressions and solidified Espresso Martini Fizz as the canned cocktail of choice for summer 2022.
![Aloette Espresso Martini Fizz - 1](https://acteam.ca/wp-content/uploads/2023/07/01_-Aloette-2-600x600.jpg)
![Aloette Espresso Martini Fizz - 2](https://acteam.ca/wp-content/uploads/2023/07/01_-Aloette-4-600x600.jpg)
![Aloette Espresso Martini Fizz - 3](https://acteam.ca/wp-content/uploads/2023/07/01_-Aloette-5-600x600.jpg)
![Aloette Espresso Martini Fizz - 3](https://acteam.ca/wp-content/uploads/2023/07/01_-Aloette-21-1300x731.jpg)
Start the relationship.
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