The Fashion Institute of Technology wanted to expand its sponsorship portfolio by taking a unique look at all of the programs, activities, and assets within its colleges.
The Fashion Institute of Technology
Designing the Future of Sponsorship in the Education Sector with FIT
CHALLENGE
APPROACH
A&C took a deep dive into the organization, its industry focuses, educational programs, and physical spaces to develop a sponsorship strategy which allows for sponsors to be a part of a public educational institution like never before. All sponsorship opportunities within the strategy were carefully analyzed and valued through a detailed vetting process executed in alignment with FIT stakeholders, senior leadership and their board of directors.
RESULT
A&C is currently engaging brands with the goal of securing 2-3 net-new partners by 2026. The opportunities are garnering market interest due to the authentic and complimentary year-round integration they offer a brand. Providing a sponsor the opportunity to show its support for the educational fulfilment and achievements of the next generation of leaders in the creative industries currently studying at FIT.
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