Women make up more than half the population of Canada and yet, due to a legacy of inequity in research and the healthcare process, women’s unique health needs continue to be misdiagnosed and misunderstood. In 2020 A&C helped launch Women’s Health Collective Canada (WHCC), a first-of-its-kind strategic alliance between three leading Canadian women’s health foundations, established to help close the research gap by raising funds through corporate partnerships.
Women’s Health Collective Canada
BUILDING A MEANINGFUL PLATFORM FOR PARTNERSHIP
Background
Challenge
Create a compelling platform for corporate partnerships.
Approach
To create a meaningful, highly visible platform, we grew our network of engaged followers through social, a monthly newsletter, content partnerships, and media relations. We prioritized smart, shareable, occasionally humorous, research-driven content. We partnered with lifestyle influencers to create social content and a podcast series that addressed health issues with a relatable twist. We leveraged the researchers from each member foundation through social and earned media, and in doing so demonstrated the leadership of WHCC in cutting-edge research.
Results
Ongoing results include 11,832,500 earned media impressions in top tier news outlets, $500,000 in broadcast media value from network partners, major past and present funding partnerships with TD and Shoppers Foundation for Women’s Health, and more than 100% follower growth across social media channels and newsletter subscriber list. The organization continues to grow – its following, its national visibility, and its ability to attract high value corporate partners.
Start the relationship.
Who knows what might happen when we get to know each other? Start by joining our contact list here. We won’t email unless it’s worth your while.