Faced with a world health event that brought about a sudden and collective pause, communities and businesses rushed to transform the way we work, store data and communicate. Cloud computing and work from home models exploded, and A&C was hired to make BlueCat a part of the growing cloud conversation.
BlueCat
Grabbing a big chunk of the cloud computing conversation for an emerging software leader.
Background
Challenge
Raise BlueCat’s profile with media and develop a thought leadership program for their executive team.
Approach
A&C developed a North American communications strategy that leveraged traditional earned media, harnessing the expertise of BlueCat’s executive team and highlighting their owned data.
Result
Impressions
A&C exceeded expectations, securing earned media in leading online, print and radio/podcast outlets, including USA Today, Network Computing, Help Net Security, CyberNews, Canadian HR Reporter and more, garnering an overall reach of 58,423,270 impressions.
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