After too many months indoors, our target audience was ready to reconvene and celebrate – canned cocktails in hand.
Aloette Espresso Martini Fizz
Introducing Ontarians to Alo Food Group’s first ever ready-to-drink cocktail.
Challenge
Approach
We created a PR and communications campaign that leaned into the popularity of the iconic Espresso Martini, beginning with a trendy “Night Luxe” themed launch party and sustaining interest through content creation, media hits, influencer product seeding and partnership opportunities.
Result
Impressions
A&C earned 5,308,358 campaign impressions and solidified Espresso Martini Fizz as the canned cocktail of choice for summer 2022.
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