imagineNATIVE

In anticipation of their 25th anniversary in 2025 and the festival’s move to June, imagineNATIVE sought to collaborate with brands to support the continued celebration of Indigenous storytelling, while offering partners a meaningful opportunity to connect with a diverse and engaged audience.

A&C partnered with imagineNATIVE to develop a comprehensive sponsorship framework that presented multiple tiers of engagement, allowing brands to support the festival at both high and entry levels. The strategy was designed to attract meaningful support while maintaining imagineNATIVE’s commitment to inclusivity by avoiding exclusive brand partnerships. To ensure a targeted and efficient outreach process, A&C leveraged a prospect list of brands with existing or potential alignment with imagineNATIVE before initiating any brand engagement.