SPONSORSHIP CONNECTS
WITH CONSUMERS

Effective marketers want to connect with consumers on a deeper level – to build brand affinity, loyalty, and increase sales.  Whether it’s an event, property, organization, naming rights, or public infrastructure – we help our clients create win-win sponsor partnerships with the right brands and marketers.

If a sponsorship doesn’t remove pain points, enhance the overall experience, or make peoples’ lives better – it won’t have meaning.  A marketing sponsorship’s success is about making an impact with target audiences and hitting defined sales goals; and we’ve been hitting them for 40 years.  It’s bred a unique sales- and results-oriented approach that permeates how we think about, and act on, everything we do.  

Fashion Institute of Technology

Fashion Institute of Technology (FIT) is an internationally recognized college for design, fashion, art, communications, and business. Based in the heart of New York City, FIT’s mission is to prepare students for excellence and leadership in creative industries. During a time of expansion for the college, A&C is working with FIT to develop a sponsorship strategy that will generate brand value for partners, as well as help further FIT’s programming, ensuring the future of the next generation preparing to change the world. To learn more about FIT and its programs, visit: fitnyc.edu 

Toronto Botanical Garden

Toronto Botanical Garden is a non-profit horticultural and environmental learning charity that nurtures an admission-free garden in Toronto’s Don Valley Ravine ecosystem. With a community of over 300K+, as well as with plans to expand its footprint, A&C is actively working with TBG to unearth the opportunities for brand sponsors to engage and connect with their community. For more information about TBG, visit: torontobotanicalgarden.ca

TO Live

TO Live operates, manages, programs, and markets three iconic performing arts venues: Meridian Hall and St. Lawrence Centre for the Arts (STLC) downtown and the Meridian Arts Centre uptown. With seven stages – including the largest soft-seat theatre in Canada – two art galleries, and numerous public spaces; TO Live is one of the largest multi-arts institutions in Canada.  A&C, having secured Meridian Credit Union in 2019, as the naming sponsor of two of its venues, is now working with TO Live to realize the various sponsorship opportunities within future projects. To learn more about TO Live, visit: tolive.com

National Music Centre

National Music Centre (NMC) is a non-profit museum and performance venue located in Calgary, Alberta, Canada, with a mission of giving Canada a place that amplifies the love, sharing and understanding of music. 7 years ago, A&C worked with NMC to bring in Bell as the naming rights partner of their venue now known as ‘Studio Bell’. Since then, A&C is now working with NMC again to realize the sponsorship opportunities within the venue, with goals to expand NMC’s capabilities and further their mission. To learn more about NMC, visit: studiobell.ca

Baseball Ontario

The OBA governs baseball across the province. It manages over 60 tournaments every season, as well as custom programs dedicated to increasing access, umpire and coach certifications, and more. A&C managed the re-branding of the organization and developed a sponsorship strategy for the 2023 and 2024 seasons and helped secure SunRype as the Official Snack and Biosteel and the Official Beverage of the OBA.  We continue our work for their 2025 season and invite brands to join their mission of developing and providing opportunities for our future leaders through sport — and, in the process, connect with tens of thousands of families throughout the province. For more information, visit: www.playoba.ca

Calgary Transit

Calgary Transit is the public transit agency which is owned and operated by the city of Calgary, Alberta, Canada. A&C has worked with Calgary Transit for over 4 years, helping them generate net-new revenue streams through sponsorship like the TD Free Fare Zone, with goals to expand their capabilities and better the ridership experience. A&C continues to work with Calgary Transit to identify opportunities for partners. For more information about Calgary Transit, visit: calgarytransit.com

Indigenous Fashion Arts

The biennial Indigenous Fashion Arts (IFA) Festival, presented by Rogers, came back to Toronto in June 2024, reaching over 50,000 in-person attendees from across Canada by hosting an Indigenous marketplace, workshops, art exhibitions, and most notably, four runway shows at the CF Toronto Eaton Centre.  Since 2022, A&C has worked with IFA to help realize their full sponsorship potential, securing 10+ partners and generating net-new revenue to expand their programming and further their mission. Stay tuned for 2026 details, as there is an opportunity for brands to partner with this forward-thinking organization in the future. To learn more about IFA, visit: indigenousfashionarts.com

TransLink

TransLink is Metro Vancouver’s transportation network, serving residents and visitors with public transit, major roads, bridges and Trip Planning. A&C is working with TransLink to develop strategic partnership opportunities, allowing TransLink to offer more ways for Vancouver residents to travel sustainably across the Greater Vancouver area. To learn more about TransLink, visit: translink.ca

imagineNATIVE

The imagineNATIVE Film+ Media Arts Festival, held annually in Toronto is the world’s largest Indigenous film and media arts festival, which focuses on the film, video, radio, and new media work of Indigenous, Aboriginal and First Peoples from around the world. With the 25th anniversary of the event fast-approaching in June 2025, A&C is working with the imagineNATIVE team to develop a sponsorship strategy, realizing the full brand opportunity and further the capabilities within the event. For more information about imagineNATIVE and the festival, visit: imaginenative.org

City of Yellowknife

The City of Yellowknife is building a new Aquatic Centre that will have a floor area of 5,721 square metres. With the project moving along, A&C is working with the City of Yellowknife to develop a sponsorship strategy to develop a naming rights package for the brand-new facility. For more information about the project, please visit: yellowknife.ca

 

Dragon Boat BC

Dragon Boat BC is a prominent organization dedicated to promoting and facilitating dragon boat racing and cultural activities in British Columbia. It is best known for hosting the annual Concord Pacific Dragon Boat Festival in Vancouver, which is one of North America’s largest dragon boat events, drawing thousands of participants and spectators. With the 2025 racing season quickly approaching, A&C is working with Dragon Boat BC to develop a renewed sponsorship strategy to bring on new partners and to expand its programmatic capabilities in the years ahead. For more information about what to expect in 2025, please visit: dragonboatbc.ca

 

Toronto Nationals

Toronto Nationals Cricket Team is a professional cricket franchise based in Toronto, Canada, known for competing in high-profile tournaments such as the Global T20 Canada league. Following a successful 2024 season ending as the GT20 champions, the team is a major contributor to the growing popularity of cricket in Canada and helps position Toronto as a central hub for cricket in North America. With the 2025 season coming up alongside a brand-new academy launching next year, A&C is working with the Toronto Nationals to secure a major sponsor. For more information about the Toronto Nationals, please visit: toronto-nationals

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