McCarter Theatre

The two-time Tony Award winning McCarter Theatre Center wanted to expand its sponsorship portfolio, partnering with brands to further their programs, community outreach, and theatrical events.

A&C is working with McCarter Theatre to craft a comprehensive sponsorship strategy that aligns the theatre with brands sharing its core values. Leveraging McCarter’s full range of assets, A&C will develop a detailed plan that includes a thorough valuation of the facility. Upon approval of the strategy and valuation by McCarter stakeholders, A&C will launch a targeted sales outreach campaign, focusing on brands based in New Jersey as well as those with strong ties to community engagement and the entertainment industry across the U.S.